Our Approach
We take a personalized approach to life insurance strategies, recognizing that every client’s needs and goals are unique. We research and scrutinize all available options and present you with our thoughtful recommendations. With a focus on transparency and trust, we ensure our clients feel confident in their coverage and are prepared for life’s uncertainties.
Our Services
What is life insurance and how does it work?
Life insurance is a contract between you and an insurance company that provides financial protection for your loved ones. Depending on the type of policy, it can last for your entire life or a set period of time. This contract guarantees your beneficiaries receive a tax-free cash payment, known as the death benefit, upon your passing—provided you meet the policy's terms. The payout amount is determined by the coverage you choose and the specific policy type.
What are the benefits of life insurance?
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Your beneficiaries receive the death benefit tax free.
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Some policies include a cash value component for added financial benefits.
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You can opt for lifelong coverage with premiums that remain fixed for the duration of the policy.
What are the different types of life insurance?
Term Life Insurance
Term life insurance provides temporary coverage for a specified period (10, 15, 20 years, or more). It’s often a more affordable option initially, but premiums typically increase if you renew the policy after the term ends.
Certain term policies offer the flexibility to convert to permanent life insurance. While permanent life insurance tends to be more expensive, it usually comes with fixed premiums that remain consistent for the rest of your life, and doubles as a tax-exempt investment.
Permanent Life Insurance
Permanent life insurance provides lifelong coverage that never expires. The most common choice is between Participating (Whole Life) and Universal Life insurance.
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The cash value of these policies grows tax free for the life of the policy. If you don't withdraw the funds, it is included in the death benefit and flows to your beneficiaries tax free.
As an independent firm, we are able to offer term and whole life insurance products from all major insurers in Canada.
